Beyond Fair Trade
A Unique Partnership
Our strength isn’t just the quality of our coffee – it’s also about our unique and essentially equal partnership with the Doi Chaang Coffee farmers, the Akha Hill Tribe.
We appreciate and value the Akha’s extremely hard work and investment – that, plus our own desire to improve the Thai farmers’ living standards, resulted in us ‘gifting’ them a 50% registered ownership in the Canadian Company, which is funded 100% by the Canadian Group. This means 50% of the profits earned by the Canadian Company are returned to the Thai farmers. They also keep 100% of the proceeds from the sale of their green beans. The rest of the beans will be sold directly by the Thai farmers to international buyers. These sales are for the sole benefit of the farmer.
All of this means we go “Beyond Fair Trade.” It’s not about being a charity – it’s a way to ensure the sustainability and prosperity of Doi Chaang Coffee for all involved – and that’s something we’re very proud of.